Vancouver, BC or Seattle, WA
Moz is looking for a savvy business leader to drive all aspects of product marketing strategy. This role will collaborate with product management, marketing, finance and sales to develop pricing, packaging and go-to-market strategies to maintain Moz’s leadership in an increasingly competitive marketing analytics space.
In this role, you’ll be expected to think strategically while also being able to roll up your sleeves and work with others on tight deadlines.
What’s Important to Us
A strong sense of strategic focus and business acumen. Having critical thinking skills and being able to tie multiple concepts together to form a strategic path. Being a creative problem solver who can craft messaging which simplifies technical concepts. A willingness to dive in and get the job done. “Not my job” isn’t in your vocabulary. Being able to lead, manage and nurture a team of product marketing specialists.
What You’ll Do
Optimize and execute pricing and packaging initiatives that maximize customer acquisition, retention and revenue expansion opportunities. Align the overall product marketing strategy across all Moz products to company goals and initiatives. Ensure new products and features are launched with customer success (discoverability, purchase flow, etc) in mind to maximize results. Develop innovative, customer-focused ways to package and price our solutions for customers, leveraging key value-drivers and optimizing revenue yield for Moz. Drive customer awareness and adoption of new products and features. Develop competitive positioning, provide insights, and talking points that can be leveraged by Marketing, Sales, and Support teams. Ensure product messaging is consistent, accurate, and on-brand across all channels, including our website, sales materials, in-product content, and collateral. Spot opportunities to drive alignment and collaboration between marketing teams to maximize the reach of marketing initiatives across channels. Understand and analyze our customer segments, buyers, and market trends, using surveys, interviews, and other research methods. Stay up to date on competitor moves and industry trends and update competitor SWOT analysis as necessary. Keep the product marketing calendar up to date as timelines shift, communicating and collaborating often with the broader marketing team to adjust strategies and tactics accordingly.