We're currently looking at ways to report on a variety of competitor trends to the Exec team. Of course, we're tracking closed/won lost as well as closed/won displacement, trending second tier competitors, but curious to understand what other metrics members track. For example, # of competitor visits to review sites, # of customers/prospects looking at competitor reviews, tracking competitor spend on keywords, notable news by competitor, etc. Looking for ideas on metrics to measure as well as your successes on how you share this information internally on a monthly basis.
My name is Julien Winkel. I am Co-Founder of InForIntelligence, a startup from Amsterdam With my team I created a Search Engine for R&D tech scouting, several clients like Akzonobel, Kurita, BAM Infra and more. But I think the algorithm we created can be interesting for competitive intelligence as-well. Basically, what it is, I created a prototype, where a User can login, type in a company name, (example: Shell ), and you see all partnerships they have with companies. Way more than news outlets / social media shows. With Boeing for example 650 partnerships .However, I am completely not into this market. I do not have the proper knowledge to make our prototype into a MVP. That’s why I call for help! I try to know the frustrations / needs of people in the CI market who are (partially) responsible for gathering information on competitors/companies.It would be amazing if people are open for a 30 min call with me, then I can also show you the prototype we have.If you have any questions, write a comment, because probably your questions is interesting for everybody.