I'd love more insight into how other PMMs and companies determine the names of products and feature sets within a product. As a SaaS platform, my company rolls out new features that each received a smaller "launch" and can be upsold by sales therefore need a unique name. Product marketing is officially in charge of naming each feature, but product and sales are involved as well. Product marketing researches naming ideas against competitors, SEO, industry terms, etc but will still face some pushback from other departments. How much weight do you place on their opinions on feature names and how do you present your justification for product/feature names?