Organized Intel

I'm excited to announce our first Ask Me Anything (AMA) in the community with Kimberly Bauer on Feb 13th at 1pm EST. How this works : Simply post any questions you have for Kimberly in this thread, then on February 13th she'll be responding to them all. Have a question you want to ask anonymously? Send me an email at hello@competitiveintelligencecollective.com and I'll post to the thread for you. Can't join us on February 13th? Don't sweat it. The conversation will remain posted in the community. About Kimberly Bauer: Kimberly Bauer was most recently the Manager of Customer & Competitor Insights at one of the top Higher Education publishers/content providers. Over the last decade in the industry, Kimberly has held a variety of roles including market development, strategic marketing, and sales management. Her competitive intelligence career began three years ago when she was asked to create the competitive intelligence function to help guide the transition from print to digital content. Through strategic collaboration with siloed internal teams, she was able to create a constant flow of insights and deliverables that allowed teams to make quicker, more educated product & offer decisions. Kimberly has worked with key leadership to research and foster innovation ideas within an industry that is seemingly declining. She introduced research programs that investigated potential market opportunities for innovation and provided recommendations on growth areas based on win/loss data. Kimberly continuously seeks out developmental opportunities to hone her research and CI skills. She has been a member of SCIP (Strategic Competitive Intelligence Professionals) and has completed her CAP-1 CI certification. She has also received her certificate in Quantitative Analysis and serves on the Advisory Group for Crayon. Interested in being our next AMA guest? Send me an email at hello@competitiveintelligencecollective.com .

In case you missed it, last week the 2020 State of Competitive Intelligence Report dropped. I wanted to give it a quick shoutout here because the content is so relevant to this community. This is the largest study on the best practices and trends in the field of market and competitive intelligence, drawing from the responses of more than 1,000 CI professionals and stakeholders. Some key findings : 90% of businesses report that their industry has become more competitive in the last three years, and 48% say it has become much more competitive. Large enterprises face the most competitors, but all size businesses have seen an increase in the number of competitors year over year, with the average climbing from 25 competitors to 29. Nearly every business is now investing in competitive intelligence - 94% have at least some employees working on CI, the study found, and more than half (57%) have dedicated teams of two or more CI professionals. I highly recommend checking out the report , if you haven't already.

Hi, community. My name is Aleksandr. Nice to meet you all. In the latest Crayon’s report on Competitive Intelligence, I noticed a very important thing - it seems like many professionals care about competitors’ website, content, and social media profiles. The strange thing for me was that I didn’t see anything related to competitors’ ads. The question to the community: Do you ever keep track of competitors’ ads? Be it online like google search ads, media ads, and Facebook ads, or offline ads like print ads or billboards? If so, what tools do you use? P.S. I found some Crayon's media ads as of August 2019.