Great question, I think a lot about this. I look for qualitative/subjective success measures such as:
- Active contribution to the intelligence cycle from customer-facing teams (using the enablement material that I produce and sharing feedback on what works and doesn't)
- Tracking usage/access data on the enablement material (caveat: I want my enablement material to be so good and memorable that everyone *internalizes it* and doesn't have to re-read it every time they're in that competitive scenario!)
- Intel being naturally pulled into discussions around product roadmap/strategy (as opposed to trying to get decision makers' attention from the back row)
Then of course, you have win/loss rates which can be more quantitative. There are so many inputs to wins and losses, it can be tough to isolate your impact, but if you are contributing to sounds product/market decisions and authoring great enablement material, this should trend up over time. It's a lagging indicator though -- depending on your deal cycle, the great work happening today may not have an impact for many months.
love to hear how others approach tracking success
My favorite free report showing law firm KPIs used is located here: https://info.ackertinc.com/free-report-key-performance-indicators-for-law-firms